MAG awarded R&D grant
We have been awarded our first grant to invest in our product’s Research & Development, and we couldn’t be more grateful and thrilled for this opportunity.
MAG has been chosen among a number of applicants to the StoryFutures’ R&D On Demand Programme, and we have been given the opportunity to advance in our product’s research and development working with top researchers and scholars from Royal Holloway, University of London.
StoryFutures’ R&D On Demand Programme enables SMEs to access university expertise to develop new ideas and solve innovation challenges in next-generation storytelling. The program aims to connect innovative businesses with research experts in areas such as story form development, audience insight, immersive technology, business models, routes to funding and many others.
We are delighted to receive this grant and to be working with a prestigious institution such as RHUL, supporting us in developing the foundations for our vision for the future.
In light of this achievement, we are glad to welcome Professor Mark Lycett, Dr Alex Reppel and Professor Polly Dalton to the MAG team.
Prof. Mark Lycett
Prof. Mark Lycett
Prof. Mark Lycett specialises in the ways that value can be derived from (big) data. Prior to academia, he spent several years in industry in project management and consulting. At StoryFutures, Mark leads our work on understanding future business models and value chains in the immersive sector, as well as working on specific innovation projects with SMEs.
Mark can help creative and digital businesses think through business models (e.g., value offering and monetisation), approaches to raising finance or applying for government funding, and questions around data management and monetisation.
Dr Alex Reppel
Dr Alex Reppel
Dr Alex Reppel is a Reader in Marketing at Royal Holloway, University of London. He is interested in the history and adoption of technology, human representation in digital spaces, and the scarcity of digital goods. His research interests lie at the intersection of technology, society, and marketing, including self-sovereign identity & decentralized identifiers; marketing,markets, and society; visual & narrative methodologies.
Prof. Polly Dalton
Prof. Polly Dalton
Prof. Polly Dalton is a Professor of Psychology and Head of Royal Holloway’s Psychology Department, where she is also the Director of the Attention Lab. Polly’s research examines multisensory perception, attention and awareness, all of which are essential for achieving effective audience engagement in immersive experiences.