WHO WE ARE

“This is an exceptional team, with a creatively exciting project seeking to develop new models of revenue generation and engagement in the music industry, with a focus on trading of digital assets in an interactive online marketplace driven by immersive story world mechanics.”

— Innovate UK | The UK'S Innovation Agency

Meet Our Founder & CEO

Louisa Grasso

MAG Founder & CEO, Louisa began her career as a concert promoter in Italy in the 80s, managing shows that included some of the music industry’s biggest names. She has also acted as Global Business Manager for Sony Music’s number one female Italian rock artist.

In addition to MAG Vault, Louisa is MD for The Cultural Broker, a company that provides strategic cultural consultancy services.

Meet Our Tech Partners

SmartMedia Technologies

MAG Vault has partnered with SmartMedia Technologies (SMT), a leading company in Web3 and Metaverse platforms with a global presence.

SMT have launched over 100 campaigns with some of the world’s largest brands across the FMCG, tech, fashion, sports and entertainment sectors.

SMT have recently been entrusted with developing and running the Visa Web3 loyalty program that will radically change the advertising industry. SMT offers Web3 wallet tech, Metaverse development capabilities and their own blockchain platform.

Meet Our Research Partners

Royal Holloway, University of London

Royal Holloway, University of London, a leading research-based university. Key team members: Mark Lycett, Professor of Digital Innovation, expertise in business models and ecosystems;. Alex Reppel, Reader in Marketing whose research examines how emerging technologies (such as AI and immersive) can be used to improve the consumer experience; Polly Dalton, Professor of Cognitive Psychology, expertise in audience understanding and engagement.

Part of StoryFutures, a Creative Cluster focused on immersive technology and storytelling.